In this review, we will explore the Wix platform, including its features, customer insights, ease of use, and templates. Wix is a popular website-building platform that allows users to create their own websites without extensive coding knowledge. With its drag-and-drop interface and a range of customization options, Wix has gained significant attention in the market. In this review, we will delve into its key aspects to help you gain a better understanding of the platform.
What is Wix?
What is Wix? Wix is probably one of the most popular website builders around. It is easy to use, comes with hundreds of high-quality templates, and offers integrations with hundreds of popular tools. But which plan offers the best value? We’ve taken a close look at Wix’s pricing to help you find out.
Pricing
Wix offers several pricing plans for its website-building services. Here is a written form of the price table available on the Wix website:
- Free Plan:
- Cost: €0
- Key Features:
- Wix-branded domain
- Limited storage and bandwidth
- Connect Domain:
- Cost: €5.50/month
- Key Features:
- Connect your own domain
- SSL Certificate
- Performance (1GB) Storage Space (500MB)
- Basic:
- Cost: €10/month
- Key Features:
- Free domain for one year
- Removal of Wix ads
- SSL Certificate
- Performance (2GB) Storage Space (3GB)
- Video Archive (30min)
- $75 voucher for advertising
- Unlimited:
- Cost: €17/month
- Key Features:
- Free domain for one year
- Removal of Wix ads
- SSL Certificate
- Performance (Unlimited) Storage Space (10GB)
- Video Archive (1 hour)
- $75 voucher for advertising
- Site booster app (Free for 1 year)
- Visitor analytics app (Free for 1 year)
- VIP:
- Cost: €29/month
- Key Features:
- Free domain for one year
- Removal of Wix ads
- SSL Certificate
- Performance (Unlimited) Storage Space (35GB)
- Video Archive (5 hour)
- $75 voucher for advertising
- Site booster app (Free for 1 year)
- Visitor analytics app (Free for 1 year)
- Professional logo
- Logo files for social networks
- Priority response and VIP support
Prices are for annual subscriptions, payable in full at the time of purchase. Prices are exclusive of VAT, which varies depending on your country. You will see the total price on the payment page before you make your purchase.
There are also Business and Cooperative plans on their website; you can read all of them here.
Wix Customers Insights
To gain insights into Wix’s clientele, we can turn to BuiltWith, an open-source tool that provides information about the technologies used on various websites. While specific statistics may vary, BuiltWith data can give us a general overview of Wix’s customer base.
Wix caters to a diverse range of customers, including individuals, small businesses, startups, freelancers, and even some larger enterprises. Many users are non-technical and appreciate Wix’s easy-to-use interface and ready-to-use templates. The platform’s flexibility and customization options also attract web designers and developers who want to create unique websites for their clients. Wix’s customer base is spread across various industries, including e-commerce, photography, hospitality, consulting, and more.
Ease of use for customers
- Intuitive Interface: Wix offers a drag-and-drop website builder, allowing users to easily place elements on the page and customize their layout. This visual editor simplifies the website creation process.
- No Coding Required: Wix eliminates the need for coding knowledge, making it accessible to individuals without technical expertise. Users can select from pre-designed templates and customize them using the intuitive editor.
- App Market: Wix’s App Market provides a range of third-party applications and integrations, allowing users to enhance their websites with additional functionality. The marketplace is easy to navigate and provides options for extending the website’s capabilities.
- Support and Resources: Wix offers extensive documentation, tutorials, and customer support channels to assist users in their website creation process. These resources contribute to a smoother experience for customers.
Pros and Cons
Pros:
- Remarkably intuitive Editor X interface
- Numerous widgets
- Hundreds of templates for specific businesses and other uses
- Good mobile-site-building tools
- Rich web-store features
- Excellent uptime and customer service support
- There are many commerce options, including the ability to sell digital downloads
- Cool, AI-powered site design tools
- Free option
Cons:
- Third-party apps offer better analytics
- Doesn’t let you switch templates
Templates
Wix offers a wide range of customizable templates for creating visually appealing websites. With a diverse collection covering various industries and website types, users can easily find a design that suits their needs. The templates are fully customizable, allowing users to modify the layout, colors, fonts, and more using the intuitive drag-and-drop editor. All templates are mobile-responsive, ensuring a seamless user experience across devices. Created by professional designers, Wix’s templates incorporate modern design trends. Some templates also include industry-specific features, saving users time in setting up essential functionalities. Wix regularly adds new templates and updates existing ones to provide fresh designs and incorporate user feedback. Overall, Wix’s templates offer a convenient starting point for users to create professional websites with ease and customization options.
Wix’s killer features
Wix is known for offering a variety of powerful features that make website creation and management a breeze. Here are some of Wix’s standout features:
ecommerce Apps
Wix provides robust eCommerce capabilities, allowing users to create and manage online stores with ease. With a range of eCommerce apps and features, users can showcase products, set up secure payment options, manage inventory, and handle shipping and tax calculations. The eCommerce apps offered by Wix enable businesses to create professional online stores and effectively sell products or services to customers. More information about Wix’s eCommerce features can be found at Wix eCommerce Features.
Migration from Other Platforms
For those who are already operating an online store on a different platform, Wix simplifies the migration process. Wix offers tools and resources to assist users in smoothly transitioning their existing online stores to the Wix platform. By leveraging Wix’s migration tools and step-by-step guides, users can seamlessly transfer their products, customer data, and other relevant information from their previous platform to Wix. This feature allows businesses to switch to Wix while minimizing disruptions. To learn more about migrating to Wix from another platform, visit Wix Migration.
Localization with Wix
Wix recognizes the importance of catering to a global audience and offers several features to facilitate website localization. Here are the key aspects of Wix’s multi-lingual and multi-location features:
Multi-Lingual Websites:
Wix allows users to create multi-lingual websites, enabling them to translate their website content into multiple languages. This feature is particularly useful for businesses or individuals targeting international markets or serving diverse language-speaking audiences. Users can easily add different language versions to their website, ensuring that visitors can access content in their preferred language. The multi-lingual feature includes options for language selection, language-specific URLs, and content translation.
Language Detection:
Wix incorporates language detection technology, which automatically detects visitors’ browser language settings and displays the appropriate language version of the website if available. This feature enhances the user experience by automatically presenting content in the visitor’s preferred language, saving them the effort of manually selecting the language.
Multi-Location Settings:
Wix allows users to optimize their websites for different locations. Users can customize specific elements of their websites, such as text, images, and contact information, based on the location of their visitors. This ensures that visitors from different regions receive relevant and localized content. For example, businesses with multiple physical locations can display location-specific information, such as addresses, phone numbers, and working hours, to provide a personalized experience.
SEO Localization:
Wix provides tools and features to help optimize websites for local search engine optimization (SEO). Users can customize meta tags, page titles, and descriptions for each language version or location of their website. This ensures that the website ranks well in local search results, increasing its visibility and attracting region-specific traffic.
Multilingual App Market:
Wix’s App Market offers a variety of third-party applications that support multilingual functionality. These apps can be integrated into Wix websites to enhance language-specific features, such as language switchers, translation services, and language-specific widgets. Users can leverage these apps to further customize their websites and improve the localization experience.
Payment Gateways and Processing
Wix provides a secure and convenient payment solution for businesses to accept online payments.
- Built-in Payment Options: Wix Payments allows users to accept payments directly on their websites, supporting major credit cards, debit cards, and platforms like PayPal.
- Third-Party Payment Gateways: Wix integrates with popular payment gateways such as Stripe, Square, and Authorize.net, giving users flexibility in choosing their preferred providers.
- Secure Payment Processing: Wix adheres to industry-standard security protocols, ensuring safe handling of payment transactions.
- Automatic Tax Calculation: Wix automatically calculates and applies taxes based on customer location, reducing manual effort and ensuring compliance with tax regulations.
SEO and Marketing Tools
Wix provides a range of SEO and marketing features to help users optimize their websites and promote their online presence.
- SEO Optimization: Wix offers built-in SEO tools for customizing meta tags, titles, and descriptions, improving visibility in search engine results. An SEO wizard guides
users through optimizing content with keywords, headings, and image alt tags.
- Blogging and Social Media Integration: Wix includes blogging capabilities and social media integration, allowing users to create and manage blog content, engage with audiences, and drive traffic through social media sharing buttons.
- Email Marketing: Wix’s email marketing tool enables users to create and send professional email campaigns, design newsletters, build mailing lists, and track email performance.
- Analytics and Tracking: Wix provides analytics and tracking tools for monitoring website performance, visitor demographics, and popular content, helping users make informed marketing decisions.
Wix Security and Support
Wix prioritizes security and offers comprehensive support resources to ensure a safe and reliable website-building experience.
- Security Features: Wix implements SSL encryption and adheres to industry-standard security protocols, safeguarding user data and protecting websites and visitor information.
- Customer Support: Wix provides extensive customer support options, including a knowledge base with tutorials and FAQs, as well as live chat, email, and phone support for timely assistance.
- Community and Resources: Wix maintains an active community forum for users to connect, share experiences, and seek advice. The Help Center offers updated articles and resources on platform updates, new features, and best practices.
With a focus on security and robust support resources, Wix empowers users to build websites with confidence, ensuring a secure and reliable experience while offering assistance for any challenges they may encounter.
Wix Alternatives
Here are the top five competitors to Wix and a brief description of each:
- BigCommerce: BigCommerce is a robust e-commerce platform that offers advanced features for online stores, including powerful customization options, multi-channel selling capabilities, and scalable solutions for growing businesses.
- Magento: Magento is a popular open-source e-commerce platform known for its flexibility and scalability. It offers extensive customization options, advanced features for large-scale businesses, and a vibrant community of developers.
- Shopify: Shopify is a widely recognized e-commerce platform that provides a user-friendly interface, a vast selection of themes and apps, and seamless integration with various payment gateways. It is known for its simplicity and comprehensive support.
- Squarespace: Squarespace offers a user-friendly website builder with visually stunning templates and a focus on design. It provides robust blogging and e-commerce capabilities, making it a suitable choice for creative professionals and small businesses.
- WooCommerce: WooCommerce is a popular plugin for WordPress websites that transforms them into fully functional online stores. It offers extensive customization options, integration with WordPress plugins, and the flexibility of open-source software.
Summary
In summary, Wix is a popular website building platform that offers a user-friendly interface and a range of features to help individuals and businesses create professional-looking websites. With its drag-and-drop editor, extensive template collection, and third-party app integrations, users can easily customize their websites to suit their needs. Wix also caters to a global audience with its multi-lingual and multi-location features, allowing users to create websites in multiple languages, customize content based on visitor locations, and optimize for local SEO. However, it’s important to consider limitations such as template constraints and potential long-term costs. Overall, Wix provides a comprehensive solution for website creation, offering flexibility and ease of use for users of varying skill levels.
